platzer.pro/korston
Mix development with an hotelier touch
Korston Hotels & Malls
About Korston Group:
Korston is a group of companies with a successful record of developing and managing hotel, shopping, office and entertainment centers.
Korston Model is a unique multifunctional business model of four business structures under one roof and one management.
Centralized management system created on the base of international managerial best practices, proprietary IT applications and ERP systems.
The Model:
Standard Hotel, Shopping, Entertainment, and Office Centers include four major operating activities:- Full-service business hotel
- Shopping mall
- Business center (offices for rent and convention-center)
- Entertainment (cinemas, bowling, billiard, etc.)
Synergy effects:
- The right choices of combined business lines associates with our guest flow management allows us to maximize the revenue per customer.
- Single management helps both to save cost and to have a more dynamic and flexible price policy across the services providing the maximization of profit per customer.
- Understanding the seasonability and usages across different market, the correct targeting of services allow us to maximize the revenue per square meter.
Korston Regional Development
The Strategy:
Korston strategy was to develop similar multifunctional complexes in each major Russian Regional Center. The chain development would add another level of synergy facilitating the Group headquarter to hire the best professionals in each of the operating business Korston develop in its model.Vice presidents on charge of development and operation in each industry combined with a strong team of local managers in charge of marketing, PR & GR, engineering, accounting, with deep knowledge of the local business environment made the best possible combination to potentiate the human expertise to achieve the company goals.
The Program:
Korston marketing studies show that with a variation in proportions and size this type of complexes where feasible in about 60 Russian provincial and regional centers.The order of development was dictated by an opportunistic view to develop first in those regions where the business environment and the attitude of the local authorities made possible to develop in less time. Another decisive factor was the possibility of founding the right location.
Investor’s Guide:
For details of Korston Regional Development we recommend Korston Investor's Guide (2007)
Download Korston Investor's Guide (English | Russian)
